Increase Sales from $15,606 to $21,947, Increase sales by 40% in less than 90 days, Increase orders from 948 to 1315
Challenges
Low CTR Due to Weak Visual Appeal
The product had only basic images, no infographics, no comparison charts, and no lifestyle visuals, leading to low engagement and poor click-through rate.
Not Ranking on Any High-Intent Keywords
The listing had minimal keyword indexing, and the product wasn’t appearing in the top 100 results for core search terms, making organic discovery extremely limited.
Underutilized PPC Structure
All keywords were dumped into a single Sponsored Products campaign. There was no segmentation, no ranking strategy, and no ASIN targeting causing poor efficiency and unclear performance data.
High Competition From Better-Branded Listings
Competitors had stronger branding, richer content, and more reviews, making it difficult for our product to stand out or justify clicks.
No Retargeting or Cross-Selling Strategy
The brand wasn’t retargeting viewers or targeting complementary ASINs, missing out on warm traffic and repeat visibility.
Plan Of Action
Full Image Stack Redesign
We completely rebuilt the visuals:
- Clean, professional hero image
- Feature-focused infographics
- Problem–solution slides
- Lifestyle images showing real usage
- Competitor comparison chart
This tripled CTR and made the product visually competitive.
Keyword Indexing + Ranking Push
We completed deep keyword research and:
- Injected high-volume keywords into title + bullets
- Added 100+ mid- and long-tail keywords in the backend
- Launched exact-match ranking campaigns
This significantly improved organic keyword placement.
Strategic PPC Restructuring
We created a structured PPC setup with:
- Exact campaigns for top keywords
- Phrase match for mid-intent terms
- Broad match with strict negatives for discovery
- ASIN targeting against weaker competitors
- Auto campaigns for harvesting
This gave clarity, control, and rapid scaling capability.
Competitor ASIN Hijack Strategy
We targeted competitor listings that:
- Were overpriced
- Had poor images
- Had lower recent ratings
This helped us capture warm, high-converting traffic at a profitable CPC.
Retargeting for Warm Audience Conversion
We activated:
- Sponsored Display Views Remarketing
- Product targeting on our own listing (brand defense)
This allowed us to recapture lost shoppers and increase conversions.
The Outcomes We Achieved
Within 90 days, the transformation was massive:
🚀 200% Increase in Sales
Sales scaled from $3,933 → $13,031.
📈 112% Increase in Orders
Orders jumped from 290 → 616.
🔍 Strong Organic Ranking
The product started ranking on page 1 for multiple high-intent keywords.
🔥 Higher Conversion Rate
Enhanced visuals and improved keyword relevance boosted CVR across all ad types.
💰 Improved Profitability
Better CTR, better targeting, and higher organic sales lifted profit margins.
RESULT
