Increase Sales from $15,606 to $21,947, Increase sales by 40% in less than 90 days, Increase orders from 948 to 1315
Challenges
Stagnant Keyword Positioning
The brand was stuck on pages 2 and 3 for most medium to high intent keywords, leading to limited impressions and low visibility.
Overdependence on Broad Match Campaigns
A majority of the spend was going into broad and auto campaigns with no proper filtering, causing irrelevant clicks and wasted budget.
High Competition With Lower-Priced Alternatives
Competitors were aggressively undercutting prices, making it harder for our product to win the click and conversion despite having better quality.
Weak Creative Assets
The listing images lacked storytelling, lifestyle appeal, and feature clarity causing low conversion rates and poor engagement.
No Campaign Scaling Strategy
Budgets were static and not aligned with performance. High-performing campaigns frequently ran out of budget while low-performing ones consumed most of the spend.
Plan Of Action
Strengthened Keyword Ranking Strategy
We identified 15 primary revenue-driving keywords and pushed them through:
- Exact match ranking campaigns
- Top-of-Search placement testing
- Daily performance-based bid adjustments
This significantly boosted keyword visibility.
Eliminated Wasted Spend
We analyzed months of data to:
- Add high-volume negative keywords
- Cut underperforming search terms
- Reduce bids on high-CPC, low-return placements
This increased ad efficiency and reduced wasted budget.
Listing Image Enhancement
We rebuilt the image stack with:
- Clear benefit-driven infographics
- Strong comparison charts
- Lifestyle usage images
- Crisp, clean hero images
This immediately improved CTR and CVR.
Competitor ASIN Targeting
We targeted competitor listings that:
- Had lower ratings
- Had inconsistent reviews
- Were priced higher or had weaker features
This allowed us to divert competitor traffic and capture incremental sales.
Performance-Based Budget Scaling
Instead of static budgets, we shifted to:
- Increasing budgets on campaigns with strong ACOS & high CVR
- Reducing spend on poor performers
- Scaling profitable keywords daily
This ensured consistent, controlled growth.
The Outcomes We Achieved
With a structured and data-driven strategy, we delivered powerful results in under 90 days:
📈 40% Increase in Total Sales
Sales grew from $15.6k to $21.9k.
🚀 Increased Orders by 38%
Orders jumped from 948 to 1,315.
💰 Improved Efficiency
Better CTR, CVR, and reduced wasted spend resulted in higher profitability.
🔍 Higher Organic Visibility
Multiple keywords started ranking on page 1, reducing dependency on ads.
📊 Stable CPC With Higher Revenue
Despite competition, better targeting and improved listing kept CPC steady while earnings grew.
RESULT
