Increase the Revenue of 1 of the Indian Amazon Brands from 1.6 Million to 3.6 Million, a growth of 130% in Sales in less than 90 days
Challenges
Highly Saturated Category
The brand was in a crowded niche with dozens of well-established competitors. CPC had been climbing month over month, making visibility difficult without inflating ad spend.
Low Returning Customer Rate
The brand had strong products but almost zero returning customers due to a weak brand identity and poor content delivery, which affected repeat sales and retention.
Weak Listing Content
The listing lacked emotional hooks, benefits-focused bullets, and lifestyle images, leading to a poor conversion rate and high bounce rate.
Poor Campaign Segmentation
All keywords were mixed inside broad campaigns. No separation for branded, generic, competitor, and long-tail keywords. This caused wasted spend and no clarity on performance drivers.
No Seasonal Strategy or Keyword Ranking Plan
The brand was not prepared for seasonal demand spikes. No ranking roadmap existed for top revenue-driving keywords.
Plan Of Action
Deep Market & Competitor Analysis
We analyzed competitor pricing, bundles, USPs, and reviews to identify gaps. This helped us position the brand as a premium but value-driven alternative without reducing prices.
Full Listing Overhaul (Conversion Rate Optimization)
We rebuilt the listing using:
- Benefits-driven bullets
- Clear differentiation points
- Keyword-rich title
- New A+ Content
- Comparison table
- Stronger infographics and lifestyle images
This lifted CVR across all campaign types.
Smart Segmentation of PPC Campaigns
We separated campaigns into:
- Branded
- Category keywords
- Competitor ASINs
- Long-tails
- Auto (fully optimized)
This increased visibility while cutting wasted ad spend.
Aggressive Keyword Ranking Strategy
We shortlisted 10 main keywords + 20 secondary long-tail keywords and pushed ranking through:
- Exact match ranking campaigns
- High-converting placements
- Seasonal keyword boosts
- Tight budget control with bid optimization
This built strong organic visibility within 45–60 days.
ASIN Targeting to Capture Competitor Traffic
We targeted competitor products with weaker reviews, poorer photos, or higher prices.
This helped us steal demand directly from better-established brands and scale rapidly.
The Outcomes We Achieved
Within just 90 days, the results were game-changing:
🚀 130% Growth in Revenue
Sales scaled from ₹1.6M to ₹3.6M.
📉 Reduced TACoS
Despite scaling, TACoS dropped due to higher organic visibility and improved conversions.
📈 Organic Keyword Dominance
Ranked consistently on high-intent keywords in the top 10 positions.
🔥 Higher AOV
AOV increased from ₹707 to ₹831 due to better listing and improved perceived value.
📊 Improved Profitability
Optimized campaigns, reduced wasted spend, and increased organic sales led to a stronger profit margin.
RESULT
