Within 6 Months Boost Total Sales from 3 Million to 5 Million with Tailored PPC Tactics, While Slashing down the ACOS from 15.21% to 12.45% and TACOS from 8.91% to 7.36%
Challenges
Achieving a Target Sales: Achieving 5 Million Sales in a competitive niche
Boosting Brand Awareness: Enhancing brand value to increase conversion rates while reducing CPC.
Managing Inventory: Reducing “dead stock” risk by exhausting maximum stock, preventing obsolescence with a 65%+ risk.
Inventory Planning: Ensuring efficient inventory management and planning.
Campaign Optimization: Managing and optimizing over 1,500 campaigns, requiring dedicated effort and expertise.
Our Approach
Strategic Campaign Bidding: Implemented the right bidding strategy to maximize efficiency.
Timely Placement Monitoring: Regularly identify high-converting spots, checking placements more than three times daily to avoid missing potential sales.
Efficient Budget Allocation: Redirected excessive spend from low-converting to high-converting targets, continuously filtering potential areas while monitoring seller rank.
SEO Optimization: Ensured listings were optimized for SEO to enhance visibility and attract more customers.
Competitive Offerings: Provided competitive pricing and discounts on single and multiple unit listings to add value and attract buyers.
The Impact
Revenue Growth:
Touched 5 million in sales with a daily revenue of 160K+
TACOS Reduction:
Reduced TACOS by 7.36%.
Balanced Sales Ratio:
Achieved a PPC to Organic sales ratio of 51:49, ensuring a balanced and sustainable growth strategy.
Result
