I managed to cut down the spend from $3220 to $2744, Slash ACOS from 39.71% down to 28.44% in just 30 days with an increase in Sales
Challenges
Limited keyword targeting: The brand was targeting a few keywords in its campaigns despite having a large potential audience.
Variations management: The brand had three product variations that were not grouped under a single-parent ASIN.
High competitor reviews: Competitors had higher review counts, affecting the brand’s credibility and uniqueness.
Underutilized campaigns: The brand was not using PPC to its full potential. They are not running sponsored displays and sponsored brand ads.
Plan Of Action
Keyword expansion: We have conducted thorough keyword research and segregated them based on their search volume, relevancy, and length. And run ads on these keywords to increase visibility and reach a wider audience.
Variation consolidation: We merged all the variations under one parent ASIN to enhance cross-selling opportunities.
Boost review count: One of the reasons for merging variations was to increase the number of reviews, thereby improving the brand’s credibility.
Utilize sponsored brand & display ads: We optimized the effectiveness of our sponsored brand campaigns by adopting a targeted strategy. This involved concentrating on high-intent, long-tail shop keywords in Sponsored Brands Video, and browsing keywords in Sponsored Brands Video with the use of phrase & broad modifiers. Additionally, we employed display ads to target and retarget customers who showed an interest in our product or were searching for related products or categories.
The Outcomes We Achieved
Cultivate cross-selling opportunities:
By carefully designing advertising campaigns aimed at the most authoritative products, we were able to create cross-selling opportunities that kept potential customers engaged and boosted sales for all variations. This strategic approach ensured that customers remained loyal and helped to drive overall revenue growth.
Increased ROAS: ROAS from 2.52 to 3.52 a month
Reduced ACoS: ACoS reduced to 28% from 39%
The outcomes indicate that we have been successful in tackling the obstacles faced by the beauty brand and achieving growth for the brand, all while reducing advertising expenses.
BEFORE
AFTER
