Boost Sales by 35% with Results-Oriented PPC Strategies within 30 Days While Decreasing the ACOS from 17.66% to 16.86%
Challenges
Brand sales rely on a few products: The brand consists of more than 60 ASINs, but they are generating sales from a couple of listings.
Unoptimized Listings: It had a large number of ASINs, but only a few listings were optimized, leading to low conversion rates and decreased sales.
Unstructured campaigns: Campaigns are not well structured and have many ad groups with different products and numerous keywords. That directly impacts the campaign performance, causing uneven budget distribution, unwanted ad spending, non-tested keywords, and campaign optimization also suffered.
Keyword Indexing Issues: Many of the client’s products were not properly indexed on their primary keywords, reducing their visibility and organic reach.
High CPC for Low-Priced Products: Some of the low-priced products had high CPC rates, resulting in poor profitability.
Plan Of Action
Identify top-performing ASINs: The first step was to thoroughly analyze the brand’s business report to identify the top-performing ASINs.
Optimization of Top Products: The focus was placed on optimizing the top-performing products that contributed to 70% of sales. This involved improving product titles, descriptions, images, and bullet points with proper SEO to enhance their visibility and conversion rates.
Identify PPC gaps: We conducted a thorough review of PPC campaigns to identify any gaps. Our goal was to make the brand profitable even with an aggressive PPC strategy. We optimized the campaign structure, targeting relevant keywords, adjusting bids, and refining ad placements to improve overall performance.
Campaign Segmentation: Two types of campaigns were prioritized from the beginning:
- a) Ranking Campaigns: These campaigns aimed to improve the organic ranking by targeting relevant keywords, optimizing content, and generating positive customer reviews.
- b) Low CPC Campaigns: Specific campaigns were designed to target low CPC keywords and optimize bid management to reduce advertising costs for low-priced products.
The Outcomes We Achieved
Increased Monthly Revenue: The substantial growth in monthly revenue, from 100k to 235k, showcased the positive impact of the implemented strategies on sales.
Lower CPA: The CPA was reduced by 30%, indicating a more cost-effective approach to acquiring customers and driving sales.
Identification of New Opportunities: We identified additional profitable opportunities to expand the reach and generate cross-channel traffic. Initiatives such as Google Ads and Email Marketing were recommended to diversify the advertising efforts and reach a wider audience.
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